The ABCs of BD: You can only improve what you measure
Date and Time
Tuesday Jun 2, 2026
11:00 AM - 12:00 PM MDT
BONUS! The register fee also includes a 2nd session devoted to a group discussion where you can share ideas and glean best practices from other attendees. It's two weeks later on Tuesday, June 16th from 11am to 12pm.
Location
Virtual workshop on Zoom; register on Eventbrite to gain access
Fees/Admission
Contact Information
Andrew Ettenhofer
Send Email
Description
The ABCs of Business Development is an ongoing series of virtual workshops covering foundational business development topics.
Metrics...what a sexy word! No, really - it's true. The more you can measure key aspects in your business development efforts, the better. Metrics are hugely helpful and motivating. They keep you grounded in facts, not emotions. They help you diagnose micro (or even macro) issues in your BD processes and systems. They can shine light on ways to be even more successful and win more business. So if you resist analyzing data, it's time to start embracing it. Metrics truly can be your best friend and supporter of your business!
BONUS! The register fee also includes a 2nd session devoted to a group discussion where you can share ideas and glean best practices from other attendees. It's two weeks later on Tuesday, June 16th from 11am to 12pm. See FAQs on the Eventbrite page for more info about the format of The ABCs of Business Development.
Metrics...what a sexy word! No, really - it's true. The more you can measure key aspects in your business development efforts, the better. Metrics are hugely helpful and motivating. They keep you grounded in facts, not emotions. They help you diagnose micro (or even macro) issues in your BD processes and systems. They can shine light on ways to be even more successful and win more business. So if you resist analyzing data, it's time to start embracing it. Metrics truly can be your best friend and supporter of your business!
BONUS! The register fee also includes a 2nd session devoted to a group discussion where you can share ideas and glean best practices from other attendees. It's two weeks later on Tuesday, June 16th from 11am to 12pm. See FAQs on the Eventbrite page for more info about the format of The ABCs of Business Development.
